A Norman Thought for Monday

The iconic Donald Norman teapot illustration.

“I prefer design by experts — by people who know what they are doing.”
Donald Norman

Crowd-sourcing your corporate identity. Spec work for pitches. Blind contests for Web site redesigns.

As commerce tries desperately to convert design into a commodity, it’s critical to realize that great design — game-shifting design — will never result from such enterprises. Now, as always, great design comes from experts, people with an authoritative and comprehensive knowledge not just of their trade, but of the challenges faced by their clients.

A good designer isn’t an aesthete or artiste or, worse, a Mac monkey. A good designer is an expert thinker, one who is not only versed in tools and techniques, but in human behavior. The great designer is as much a thinker as a doer, and they are as excited by an intellectual challenge as an aesthetic one.

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4 comments

  1. Apropos of nothing, we had to go all the way to London to find a decent teapot. Meaning a teapot that was well-balanced and did not drip. The teacups in this country generally suck too. As does the tea. What were you saying?

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