Twitter for Business
I was recently asked to develop guidelines for those who post to our corporate Twitter feed; this is what I came up with.
Our tweets should:
- Provide information or insights that our clients or recruits (or other target audiences) will find relevant, helpful, or entertaining
- Reinforce that we are thought leaders in areas important to our targets
- Be timely; if something has been in the news more than a day or two, it’s probably too old to tweet about
- Provide a link to read more, if available (especially if the link takes the user to our site)
- Provide a contextual wrapper for any linked content that explains why we’re tweeting about it (people will rarely click on a link unless they have a reason to do so)
- Only link to relatively hard to find content (e.g., not the front page of the WSJ)
- Be succinct (just because we have 140 characters doesn’t mean we have to use them all)
- Be conversational but professional
- Be thought-provoking, but not necessarily provocative
- Avoid referencing or linking to any of our direct competitors
- Include our initials at the end of the tweet (e.g., ^mm)*
*Because we use cotweet, we have multiple posters for our twitter feed.
