Content Strategy

Posted on Sep 27, 2010 in Thoughts, Usability

Here is a simple diagram that should help you get started with your content strategy.

Does this seem overly simplistic? Ask yourself what the alternative would be.

stefanie z
2 October , 2010
Imagine if clients understood that considering their audience the best way to make $$.
After all, don’t blue and yellow make GREEN?
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Michael McWatters
2 October , 2010
A nice “before” state to my diagram, by Sophie Dennis: http://www.sophiedennis.co.uk/post/1210700297/content-strategy-gone-wrong
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Meghan
29 September , 2010
Yep, it’s pretty simple, but it works. It’s been the basis for brand and PR messages for eleventy million years.
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The Day’s Delicious – Patchchord.com
29 September , 2010
[...] Content Strategy « Michael McWatters: I love Venn diagrams and this one is beautiful in its simplicity. This ain't rocket surgery, [...]
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Chance
28 September , 2010
Where the circle with what the client thinks their audience wants to hear?
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- Michael McWatters
  29 September , 2010
  I didn’t show it because many clients think it’s the same as the yellow one.
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