In the late 90s I was working with a web producer (remember those?) who insisted on saying, “JIF.” I finally snapped. “It’s GIF, not JIF! It stands for Graphics Interchange Format. Note the word is ‘graphics,’ not ‘giraffics.’”
To which he wisely replied, “Who cares?” He’s absolutely right.
Nonetheless, watching this cute video about the history of the GIF today, it still rankles to hear seemingly intelligent people say “JIF.”
I would tell them exactly what I told that Web producer nearly 15 years ago: “If you insist on saying ‘JIF,’ I’m going to start saying ‘Gay-PEG.’”