% Loaded = % Frustrated

This is gonna be great!

This is gonna be great!

I went to your Web site because I was interested in doing business with you. I dutifully waited while your site loaded…and loaded…and loaded. But I kept waiting, because the more that little progress bar crept along, the better I knew the experience was going to be. It was as though the “percent loaded” diagram was actually a “coolness you can expect” indicator.

And then, at some point, I grew weary, and I decided to open another browser tab and see what your competition was up to.

Guess what? Their site loaded almost instantly. Sure, your wares might be a lot better, but I’m in a hurry, and your competitor showed me they respect that. So, for now, I’ll go with them.

And, yes, I do have a broadband connection…but I’ve also got a lot of things to do with my time. Maybe you weren’t aware of that.

Anyway, perhaps when I’m ready to make another purchase, your site will finally have loaded, and I can see what you’ve got. If not, at least I know where else to go.

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One comment

  1. A rather humorous word that I’ve heard used for the 1st site in your post: Flashturbation

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