Hold and closely inspect an iPhone 5 (as I did the other day), and one thing becomes clear: it is one well-crafted piece of equipment. I mean, the fit and finish, as they say, is impeccable, especially for a mass-produced consumer gadget.
When I held the 5 in my hand, it was so light — so very, very light — that it felt a little (how shall I put this?) … insubstantial. It felt like it was filled with air.
In a way, its very lightness seemed to run counter to the fact that I was holding one of the most advanced pieces of consumer technology in human history.
Don’t get me wrong: lighter is definitely better, especially when talking about a mobile device. But it made me think about psychology, and about how we still tend to associate things like heft with quality.
My grandparents’ Zenith was a wood-paneled piece of furniture, rivaling the adjacent loveseat for girth and weight, so it’s clear that we’ve come to accept smaller and lighter as (usually) better. And if I actually owned an iPhone 5, I’m sure I’d quickly come to appreciate its relative svelteness. Still, in the moment, I expected…more.
Let me know what you think on Twitter: @mmcwatters